What is product data? Under this collective term we understand both product-specific information such as master data and media, as well as offer data such as prices and stocks (→ see data structure). Only with the help of correct and comprehensive product data can we enable our customers to shop inspiringly and efficiently by searching, navigating and filtering on our shop. Only through high-resolution photos and videos, targeted product descriptions, relevant variants and detailed specifications on the product detail page, we are able significantly increase the sales opportunity as well as customer satisfaction and thus boost the customer loyalty.

Digitec Galaxus relies on standardised formats for the automated and mass integration of product data. At the same time, we support partners in connecting to our system flexibly and pragmatically by carrying out integration in stages (→ see Data preparation in stages). As a partner, you benefit from the existing Digitec Galaxus product portfolio and can add a comprehensive range of products by specifying just a few minimum requirements.

The data transfer is preferably carried out in a direct connection via an FTP server. Alternatively, product data can be imported indirectly into our system via middleware or a third-party provider (→ see Plugins & Middleware). Automated processes ensure the technical implementation of the step-by-step offer creation, product creation and product enrichment (→ see Technical data processing). Accordingly, Digitec Galaxus relies on the partner's databases and does not provide a portal for product data preparation.

Table of Contents

To enable our partners to connect quickly, we divide the data integration into three stages. The requirements of the stages build on each other, so that the initial integration is already possible if only a few minimum criteria are met. This data set can be enriched and supplemented later. As following, we explain the integration stages and provide an overview of the requirements and benefits of each stage.

With stage 1, the preparation and allocation of offers, you can get an efficient start to the cooperation with little effort. Here you benefit from the existing product portfolio of our online shop by attaching your offer data to products that have already been created and maintained. Based on good availability and attractive prices, you can generate sales in no time.

With stage 2, you activate the automated product creation and can integrate new assortments independently. For you as a partner, this gives you the opportunity to appear as the only supplier in the shop. By expanding your product range, you open up additional potential and benefit from the entire power of our platform.

With stage 3, you enrich the already opened products with purchase-relevant features. Our customers appreciate the improved shopping experience through the filtering option of the search results. Consequently, you increase conversion and sales of your products through better visibility and enlarged information content.

We recommend transmitting the price data and inventory data separately from the other master data, as this allows different upload frequencies to be configured and makes data processing less error-prone. The partner's article number (provider key) must be in the leading column of each data sheet to enable the allocation of the data sheets.

Stage 1 creates the basis for the other stages. Thus, the goal is that the files don’t have to be adapted for the following stages.

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Illustration 1: Recommended data structure by stage

Automated processes enable us to efficiently process large quantities of product data. The basic principle is simple: the files supplied by the partner are imported and prepared for the integration processes. Subsequently, all brands, categories and specifications transmitted by the partner are compared with our existing data records in a semi-automated process and assigned if they match. After the assignment, the system automatically creates the finished products for our online shop and regularly updates the price and availability data.

Digitec Galaxus / Galaxus Deutschland works with static product data. This means that only price and availability data is updated with every change. Product information such as title, images, description and specifications are applied once and remain static thereafter. Adjustments must be communicated to the responsible person for you so that the data can be updated. Digitec Galaxus / Galaxus Deutschland independently revises and optimises products according to relevance in the shop.