6 Product Data quality guidelines

Product "content" data for Digitec Galaxus includes title, description, images, videos and the specifications of a product.

Complete, comprehensive, relevant and correct content is crucial for an inspiring shopping experience, good advice and information for the customer. And thus the product content quality of a product has a significant influence on the conversion (probability that it will be bought).

Only products that meet our minimum requirements receive product approval and are offered online. It is important that purchase-relevant product features and relevant compliance information are provided.

But that's not all: well-maintained content is absolutely crucial for findability and placement in Google and Digitec Galaxus shop search and display in digital campaigns. Important shop features such as product recommendation tools, filtering or variant creation are also based on it. The better the data, the more prominent the display in the shop and the higher the sales opportunities. In addition, complete product information significantly reduces customer service requests, returns and cancellations.

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Product Name

Quality Requirements

• Maximum 100 characters

• No brand

• No category / product type

• No specifications such as size, color, material, etc.

• No call to action / purchase incentive

• No trademark, copyright, or other special characters

• No manufacturer number before or after the actual product name

• Manufacturer number is allowed as name/title - provided manufacturer number = product name

• Ensure correct spelling including capitalization

Purpose

Uniform "product names" are crucial for automated variant creation, as the variants are consolidated based on the "product name." If the product names cannot be standardized, the variant grouping should be specified in the "VariantName" field.

We recommend defining a fantasy name or a synonym for products that have the same name, similar to the category. If necessary, use the manufacturer number as the title.

Product Type

Quality Requirements

As granular as possible, provide the deepest level of detail.

Purpose

The assignment of products to the corresponding categories is done using artificial intelligence (AI). Our system processes the product data once a day, which means the final categorization can take up to 24 hours.

For precise assignment, our AI system evaluates the following attributes:

• Category specifications (Category1-4 and ProductCategory)

• Product title (according to quality requirements)

• Product description

• Main product image

The more complete and meaningful this information is provided, the higher the likelihood of correct automatic categorization.

Brand

Quality Requirements

• The first letter should always be capitalized.

• Legal forms are not permitted in the brand name.

• The brand name should be as precise as possible.

• The brand name must not contain company names, countries, cities, brand types, or other undesirable terms.

Purpose

Every new brand is checked for accuracy at Galaxus. Manufacturer names are not recognized as brands unless there is no corresponding brand. Terms like "NoName," "Unknown," or "Diverse" are not accepted.

Description

Quality Requirements

• Maximum 4,000 characters

• Ensure error-free spelling.

• Do not use HTML or other formatting.

• The most important attributes and keywords should ideally be placed within the first 160-500 characters.

• Ideally, the content should be unique; please do not use copied texts, whether from your own or others' descriptions.

• The following information must not be included in the description:

  • The word "new" and synonyms; better: "Successor model of xxx".

  • Superlatives and promotional writing style.

  • URLs or web links.

  • We/Us perspective (e.g., "We have developed this product").

  • Purchase prompts, purchase incentives, or obvious advertising texts (e.g., "Introductory offer for pre-orders of pellet grills until June 30, 2020: You will receive 5 types of pellets with the purchase of a pellet grill").

  • Trademark, copyright, or other special characters.

  • Information about the warranty.

  • Dealer names.

  • Complete words in uppercase letters (e.g., TO EMPHASIZE).

  • Price information.

Purpose

High-quality product descriptions are important for both customer purchasing decisions and our automated quality assurance. We revise all descriptions using artificial intelligence (AI), but we need your detailed original texts as a basis.

Multilingual descriptions are possible but must be correctly labeled in the column name. Incorrectly labeled language versions cannot be processed.

Images

Quality Requirements

• The MainImageURL must represent a cut-out image of the product, ideally a frontal shot on a white background.

• The URL should be accessible to everyone.

• Supported image formats are JPG, JPEG, and PNG.

• The longest edge of the images must be at least 600px (without margins around the product). Additionally, the file size must not exceed 8 MB per image.

• 3D images cannot currently be processed.

• The following must not be included in the images:

  • Placeholders

  • Purchase prompts, purchase incentives, advertising text, campaign text, or promotional overlays

  • Logos

  • Watermarks

  • Awards

  • Generic illustrations

  • Images with multiple variants of a product (e.g., multiple color variants of a product)

Purpose

Images are cropped and arranged at Galaxus using AI to create a uniform shop image. It is important that the quality of the images meets our requirements.

VideoURL

• Currently, we cannot automatically import the videos submitted, but this is of course our goal for the future. For this reason, we would be happy to provide the video links and discuss the manual deposit during the integration.

• Currently, only YouTube and Vimeo video links are supported.

• Only official videos from the manufacturer are used (copyright). We do not show violence for advertising purposes, neither on animals nor on humans.

• Basically, please provide all specifications that are available on your own shop or in your database.

• Please indicate category groups/product categories as specifically as possible, as this information is very important for precise filtering in the corresponding areas.

• Units: Values with units can be supplied in two different ways:

  • Specification name with unit: "Length (cm)" / Specification values without.

  • unit: "50", "35", "40", ...

  • Specification name without unit: length / specification values with unit: "50cm", "35", "40", ...

  • Unit: "50cm", "0.35m", "400mm", …

• Please do not use Booleans: Specification value cannot be shown as "Yes" or "No".

• The specification of dimensions should preferably be transmitted once as a multiplication (20x40x10) and once separately:

  • Multiplication: Specification name: Dimensions in cm / Specification value: 20x40x10.

  • Separate version:

    • Specification name: Length cm / Specification value 20

    • Specification name: Width cm / Specification value 40

    • Specification name: Height cm / Specification value 10

In the case of only one possible format, please use the separate version.