What does my online shop appearance look like in Germany?
Representation/ Visibility of the merchant
Merchants who sell products and services via the Galaxus Deutschland GmbH marketplace as part of the dealer programme are fully integrated in the online shop at www.galaxus.de and clearly identified as such (see Fig. 1). On the one hand, by the note «Offer from XY» and, on the other hand, under the info area «All suppliers» (with price, delivery origin, warranty information/s, availability and delivery period).
Clicking the merchant name, in blue, takes customers to the merchant page and to the full product range of the merchant.
Merchant page
The merchant page features the logo, the imprint and a voluntary marketing text about the merchant. In addition, the total number of products offered is visible and the navigation lists the product types on which your items are distributed.
This shop-in-shop page requires a logo with a resolution of 300 × 100 px in JPEG or PNG format. Also required are the imprint, a privacy policy and a marketing text of 50–70 words.
Presentation of offers from several merchants
In accordance with the marketplace principle, it may happen that a product is offered by several dealers and by Galaxus. If the EAN code and the brand of different offers match, they will be merged. In this case, the product data of the first offer created is used and all subsequent offers are appended to it.
It is possible that there are several offers per item (marketplace offers and/ or own offers). To determine the first offer, as well as the order of all other offers for the same article, an algorithm is used.
In the conviction to achieve the greatest benefit for the end customer, the algorithm considers the following parameters: Price, availability and minimum order quantity. If a product can be offered cheaper or delivered faster by another supplier, this is indicated with «faster» or «BETTER PRICE» at the respective offer. This makes it possible to stand out from other providers not only by price, but also by availability and delivery time.
Product availability
The stock level per product is transmitted via the «StockPricing» document. If no stock is available, the next possible delivery date can be entered in the «DeliveryDate» column. If the product can no longer be procured, it must be removed from all files. Details are available unter https://confdg.atlassian.net/l/cp/3uNGwx2R.
Delivery time
After specifying an initial delivery time for products in stock, our systems monitor the delivery time using the track & trace data and the delivery time is adjusted automatically. Restock dates or restock times are also included in the delivery time display. If the merchant has more than one warehouse, there is also the option of a multi-warehouse setup.
Prices
The prices are also transmitted to Galaxus via the «StockPricing» file. The merchant supervises and determines the price. However, to ensure good and profitable cooperation, we would like to highlight that prices should be competitive and both commission and shipping costs shouldn’t be added.